Privacy Policy

Last updated: 28/06/2026

Britestill (“we”, “us”, “our”) operates this website and online store to provide a curated shopping experience for research-grade water solutions and laboratory consumables (the “Services”). This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit, use, or make a purchase from our Site, or otherwise communicate with us. If there is any conflict between these Terms and other site policies, this Privacy Policy governs the collection, processing and disclosure of personal information.

Personal information we collect or process

When we refer to “personal information” we mean information that identifies or can reasonably be linked to you. Depending on how you interact with the Services, we may collect:

Contact details: name, billing address, delivery address, telephone number, and email address you provide when ordering or contacting us.
Financial and transaction information: payment card or transaction details (collected by our payment providers), order history, products purchased and returns.
Account information: username, password (encrypted), preferences and settings if you create an account on our Site.
Communications: information you provide when you contact us via the contact form, support messages or live chat.
Technical and device information: IP address, browser type and version, operating system, device identifiers and similar technical data.
Usage information: pages visited, items viewed, cart contents and other interactions with the Site (collected via cookies and analytics tools).

Sources of personal information

We obtain personal information from:

You directly (when you place orders, create an account, fill in the contact form or otherwise provide information).
Automatically via the Site (cookies, server logs, analytics).
Service providers acting on our behalf (payment processors, shipping partners, analytics providers).

How we use your personal information

We use personal information to:

Process and fulfil your orders, process payments and arrange shipping and returns;
Provide customer service and respond to enquiries submitted via our contact form;
Create and manage your account and order history;
Detect and prevent fraud or other illegal activity and secure our Services;
Send transactional messages (order confirmations, shipping notices) and — where you have consented — marketing communications;
Analyse and improve the Site and our Services (including via analytics and performance tools).

Disclosure of personal information

We may disclose personal information to third parties where required to provide the Services or where required by law, including to:

Payment processors (to complete payments);
Shipping and fulfilment partners (to dispatch and track deliveries);
Hosting, analytics, email and other service providers who process data on our behalf;
Authorities or courts when required by law, or in connection with a legal claim or investigation;
Third parties where you have provided consent or directed disclosure (for example, if you choose a third-party payment option that requires sharing information).

Relationship with WordPress & WooCommerce

Our Site runs on WordPress with WooCommerce to power the online store. Information you submit to the Site will be processed by WordPress/WooCommerce plugins and by any third-party services you use during checkout (for example, payment gateways). These systems may transfer data to processors located outside the UK; where transfers occur we will use appropriate safeguards to protect your rights (see “International transfers” below).

Cookies and similar technologies

We use cookies and similar technologies to operate and improve the Site. These include:

Essential cookies required for checkout and security;
Performance and analytics cookies to understand how visitors use the Site;
Functional cookies to remember preferences and enable features.

You can block or delete cookies through your browser settings, but doing so may affect Site functionality.

Children

The Site and our products are not intended for children. We do not knowingly collect personal information from children under the age of 16. If you believe we have collected such data, contact us via our Contact Page so we can remove it.

Security and retention

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure or loss. However, no internet transmission is completely secure. We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements (for example, order records are typically retained for at least six years for tax/accounting purposes).

International transfers

Personal information may be transferred to, stored, and processed in countries outside the UK. Where transfers take place we will rely on recognised transfer mechanisms (for example, standard contractual clauses) or other lawful safeguards to protect your data.

Your rights and choices

Subject to applicable law, you may have rights in relation to your personal information, including to:

Request access to the personal information we hold about you;
Request correction of inaccurate information;
Request deletion of your personal information (in certain circumstances);
Request restriction of or object to certain processing activities;
Request portability of your personal information;
Withdraw consent where processing is based on consent.

To exercise these rights, use our online form at Contact Page. We may need to verify your identity before responding. If you are unhappy with our response you may contact the Information Commissioner’s Office (ICO).

Complaints

If you have concerns about how we process your personal information, please use our Contact Page so we can attempt to resolve them. You also have the right to lodge a complaint with a supervisory authority.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on the Site and update the “Last updated” date above. Continued use of the Site after changes indicates acceptance of the updated policy.

Contact

For questions about this Privacy Policy or to exercise your rights, please contact us via our online contact form at Contact Page. We aim to respond within 48 hours.